Project Overview:

The company chosen was The Museum of Science and Exploration. Originally established as The Discovery Center, the Museum has grown exponentially over the years, expanding its exhibits, programs and outreach to become a leading destination for STEM learning. In 1992, the Museum opened its doors in a new, state-of-the-art facility featuring interactive exhibits and the region’s only AutoNation IMAX Theater. Today, MODS continues to evolve, inspiring generations with innovative programs and hands-on experiences that bring science to life.

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Objectives:

1. Design comprehensive visual identity system that maintains the original mission while better engaging target audiences
2. Create both print and digital collateral that reflects new branding

Scope of Work:

This project was divided into 2 main phases:

• Group Work
  • Company Research
  • Market Research
  • Advertising Objectives
  • Brand Name
• Individual Work
  • Brand Guidelines
  • Promotional Campaign
  • Environmental Design and Website

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